Blog

process

  • My new way of measuring craft fair success

    I went crazy in 2015 for craft fairs. I got a whiff of it and couldn't get enough— the anticipation while prepping, talking to customers and getting real-time feedback, pushing past exhaustion when I got home to unload and count the cash... It was exhilarating to see how much I could make in one weekend. 

    That year, sales was the only thing I really aimed for at craft fairs. I did everything I could to get those sales: discounts, a very tiring display set-up, hauling all our products in, going to as many events as possible, etc. I assessed the success of each craft fair based on sales alone (and wrote about it). 

    But I was missing a huge part of the potential of craft fairs.

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  • why I stuck to Etsy for years before selling on my own website

    When I first began my Etsy in 2013, I just listed random items for fun. To my surprise, I got a couple hundred in sales that year just from purely "having fun" with no actual goals. In 2014, I spent a lot of time launching a more cohesive visual look, and it paid off; Etsy sales grew by 9.4x between the years. View Post
  • Graph of our sales over 5 years

    I've been working more with numbers, charts, and light analytics at work which has been really fun to learn. Through this, I got very curious and excited to track some numbers for Pickles over the years. I am so horrible with numbers and my brain doesn't remember information in that way so what I plotted was very fascinating and exciting!

      

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  • At home with 2nd Truth

     

     

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  • So much new

    I'm not great at spending on Pickles but last week I splurged on both an iPad/ Apple pencil AND an overdue new Macbook! And here's the newest new: a site shop update!

    About a year ago, I changed from Weebly to Shopify as my website host— I
     I took many hours to learn Shopify and chose Symmetry as a theme to purchase, which I really loved! My website looked quite good and I was happy with it for the past year. But as I'm launching wedding suites (and more), I needed a functional upgrade. 

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  • Office redo and NEW WINDOW!

    Last year, we moved into a house where I was able to dedicate a full room to Pickles!

    It was nice to have a dedicate studio/office space, but after a year I started itching to rethink the space a bit; the flow of the room was very off... I also wanted to stop using our bedroom for picture taking, so I was strategizing how to convince Jeff to let me expand the office window for more natural light.

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my small business

An attempt to document how much fun I have with my ever-growing side project