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process

  • letterpress? :O

    I have been thinking about making letterpress cards for YEARS. Inspired after I went to a letterpress workshop, I reached out to a bunch of letterpress printers in 2015.

    Every year I consider it, and every year I chicken out. I am very risk adverse and rarely will take any kind of financial risks with Pickles, even if it's not technically a risk (for example, it took me 5 years to buy a $200 label printer.. lol). 

    But while I spend lots of time on Pickles in my current job-less state, I am so, so close to taking the leap!

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  • Design process: Fleece Navidad holiday gift wrap

    Last week in San Diego, I tried to sit down and finally tackle gift wrap, something that's been on my list for years! The goal was to convert our very popular holiday card, Fleece Navidad, onto gift wrap.The easiest option was to tile the card design, which I knew wouldn't look great but I just w...

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  • Posting on IG stories has led to an increase in all KPI's

    Is everyone else like me where you go back and forth about how much you want to share about your life on Instagram (if you run a small business, I'd guess yes)? I go through phases of storying on my personal account with a combo mix of these: Home life ft. Jeff When I go out and its fun w friend...

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  • My new way of measuring craft fair success

    I went crazy in 2015 for craft fairs. I got a whiff of it and couldn't get enough— the anticipation while prepping, talking to customers and getting real-time feedback, pushing past exhaustion when I got home to unload and count the cash... It was exhilarating to see how much I could make in one weekend. 

    That year, sales was the only thing I really aimed for at craft fairs. I did everything I could to get those sales: discounts, a very tiring display set-up, hauling all our products in, going to as many events as possible, etc. I assessed the success of each craft fair based on sales alone (and wrote about it). 

    But I was missing a huge part of the potential of craft fairs.



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  • Graph of our sales over 5 years

    I've been working more with numbers, charts, and light analytics at work which has been really fun to learn. Through this, I got very curious and excited to track some numbers for Pickles over the years. I am so horrible with numbers and my brain doesn't remember information in that way so what I plotted was very fascinating and exciting!

      



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  • At home with 2nd Truth

     

     



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  • So much new

    I'm not great at spending on Pickles but last week I splurged on both an iPad/ Apple pencil AND an overdue new Macbook! And here's the newest new: a site shop update!

    About a year ago, I changed from Weebly to Shopify as my website host— I
     I took many hours to learn Shopify and chose Symmetry as a theme to purchase, which I really loved! My website looked quite good and I was happy with it for the past year. But as I'm launching wedding suites (and more), I needed a functional upgrade. 



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  • Office redo and NEW WINDOW!

    Last year, we moved into a house where I was able to dedicate a full room to Pickles!

    It was nice to have a dedicate studio/office space, but after a year I started itching to rethink the space a bit; the flow of the room was very off... I also wanted to stop using our bedroom for picture taking, so I was strategizing how to convince Jeff to let me expand the office window for more natural light.



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shop blog

An attempt to document how much fun I have with my ever-growing side project