Blog

process

  • Design process: Fleece Navidad holiday gift wrap

    Last week in San Diego, I tried to sit down and finally tackle gift wrap, something that's been on my list for years! The goal was to convert our very popular holiday card, Fleece Navidad, onto gift wrap.The easiest option was to tile the card design, which I knew wouldn't look great but I just w... View Post
  • Instagram stories, a ramble + some stats

    Is everyone else like me where you go back and forth about how much you want to share about your life on Instagram (if you run a small business, I'd guess yes)? I go through phases of storying on my personal account with a combo mix of these: Home life ft. Jeff When I go out and its fun w friend... View Post
  • My new way of measuring craft fair success

    I went crazy in 2015 for craft fairs. I got a whiff of it and couldn't get enough— the anticipation while prepping, talking to customers and getting real-time feedback, pushing past exhaustion when I got home to unload and count the cash... It was exhilarating to see how much I could make in one weekend. 

    That year, sales was the only thing I really aimed for at craft fairs. I did everything I could to get those sales: discounts, a very tiring display set-up, hauling all our products in, going to as many events as possible, etc. I assessed the success of each craft fair based on sales alone (and wrote about it). 

    But I was missing a huge part of the potential of craft fairs.

    View Post
  • why I stuck to Etsy for years before selling on my own website

    When I first began my Etsy in 2013, I just listed random items for fun. To my surprise, I got a couple hundred in sales that year just from purely "having fun" with no actual goals. In 2014, I spent a lot of time launching a more cohesive visual look, and it paid off; Etsy sales grew by 9.4x between the years. View Post
  • Graph of our sales over 5 years

    I've been working more with numbers, charts, and light analytics at work which has been really fun to learn. Through this, I got very curious and excited to track some numbers for Pickles over the years. I am so horrible with numbers and my brain doesn't remember information in that way so what I plotted was very fascinating and exciting!

      

    View Post
  • At home with 2nd Truth

     

     

    View Post
  • So much new

    I'm not great at spending on Pickles but last week I splurged on both an iPad/ Apple pencil AND an overdue new Macbook! And here's the newest new: a site shop update!

    About a year ago, I changed from Weebly to Shopify as my website host— I
     I took many hours to learn Shopify and chose Symmetry as a theme to purchase, which I really loved! My website looked quite good and I was happy with it for the past year. But as I'm launching wedding suites (and more), I needed a functional upgrade. 

    View Post
  • Office redo and NEW WINDOW!

    Last year, we moved into a house where I was able to dedicate a full room to Pickles!

    It was nice to have a dedicate studio/office space, but after a year I started itching to rethink the space a bit; the flow of the room was very off... I also wanted to stop using our bedroom for picture taking, so I was strategizing how to convince Jeff to let me expand the office window for more natural light.

    View Post

my small business

An attempt to document how much fun I have with my ever-growing side project