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  • My 2020 sales are 1088% YoY: my theories why

    My website sales are 1088% YoY (my sales from 1/1/2020-8/31/2020 were 10.88x higher than my sales from 1/1/2019-8/31/2019). I can't believe it either; these numbers seem unreal to me.My decision to take a break between my jobs (which was kind of scary— I had never left a job without another lined...

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  • 2018 vs 2019 Black Friday Sales

    Pulled up data to compare this year and last year's sales: 2018 sale was 5 days, 30% off everything 2019 sale was 7 days, with a tiered discount:15% off all custom 25% off all pins, notepads, prints, totes etc35% off all cards General numbers comparing 2019 to 2018 (normalized over 7 days):  A...

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  • Sales graphs by location

    Since I launched state stamps last week, I got very curious to see sales data by location. Very fitting that I finished this blog post on a plane ride over to Hawaii! This is data of total revenue (note: not # of orders) since my first Etsy sale from a good friend.Not surprisingly, California tak...

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  • All my craft fair sales in a graph, and why I only show at 2 each year now

    As I was sharing about Renegade sales last week, I got super curious about ALL the sales. Here's a graph of all my craft fair sales, sorted by 1. Length of craft fair, 2. MM/YY in time I really loved graphing this out and it's very fascinating to look at this and reminisce through the years... ...

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  • Freebies at Renegade led to my best sales yet

    I wanted to follow my own advice from my last blog post about sales funnels and try to get even more top of funnel customers at Renegade last weekend.  Last year, I started to run these 2 promos at craft fairs: 1. Free card with any purchase with an IG follow 2. Subscribe to our email newsletter...

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  • My new way of measuring craft fair success

    I went crazy in 2015 for craft fairs. I got a whiff of it and couldn't get enough— the anticipation while prepping, talking to customers and getting real-time feedback, pushing past exhaustion when I got home to unload and count the cash... It was exhilarating to see how much I could make in one weekend. 

    That year, sales was the only thing I really aimed for at craft fairs. I did everything I could to get those sales: discounts, a very tiring display set-up, hauling all our products in, going to as many events as possible, etc. I assessed the success of each craft fair based on sales alone (and wrote about it). 

    But I was missing a huge part of the potential of craft fairs.



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  • Pop up shops: Facebook HQ, Morning Lavender, West Elm

    I've done 3 pop-ups in the last year in addition to the 5 craft fairs (I was definitely very infatuated with the idea of meeting customers and selling in-person, but the excitement has faded a little; it's pretty tiring to prep for the events while I'm working all week and then... work all weekend, haha.) Pop ups are a bit different from craft fairs; pop-ups are usually a day versus a whole weekend, you are one of if not the only small business selling product, and they’ll usually provide tables and/or displays. Way less tiring, but (usually) less revenue, as the customer base isn’t as large as craft fairs. 


    Morning Lavender
    I was asked by Morning Lavender, a bright and fun clothing boutique, to join them in their first ever Nor-Cal pop up last fall. The ladies of Morning Lavender were all so sweet and fun to work with, and the venue called Blu Bungalow in Cow Hollow was amazing.  They paired me with a roomy table draped with lace, in front of a nice brick backdrop, and I got to meet a lot of very well-dressed SF ladies all day and chat with them over sips of wine from Bottle Bracket.



    ​West Elm

    I’m very easily excitable, so imagine my reaction when I got an email from West Elm— I'm pretty sure my very loud squeal in the ramen restaurant I was eating in solicited quite a few stares ;) I sold on a holiday Saturday in December, where my forever-Pickles-assistant Jocelyn and I got to dream about our future houses while we chatted with holiday shoppers. We also met really fun dogs.

    For this pop-up, I gave away gift tags which definitely drew in customers. The most flattering moments were when shoppers picked up my cards and brought them to the register, thinking they were part of the West Elm brand…! 


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shop blog

An attempt to document how much fun I have with my ever-growing side project