• minimal paper goods

  • a little whimsy

  • pops of color

.

NEW! make your own card sets

Sale
  • 5 cards/ 10 cards custom set

5 cards/ 10 cards custom set

  • $18.00
Create your own set! Choose any 5 or 10 cards and let me know which ones you choose to create your own set in the "Notes to Seller" at checkout :)

Each of the cards are:
• Printed on cover cardstock
• Measures 5 1/2" x 4 1/4", A2 size
• Blank inside
• Pairs with grey square flap envelope

cards by occasion

love & friendship

       

birthday

      

thank you

      

introducing: wedding suites

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custom address stamps

A perfect, personal present for those big milestones— new neighborhood, new marriage, new addition to the family— whether for a loved one or for yourself ;) 

shop

blog

My new way of measuring craft fair success

I went crazy in 2015 for craft fairs. I got a whiff of it and couldn't get enough— the anticipation while prepping, talking to customers and getting real-time feedback, pushing past exhaustion when I got home to unload and count the cash... It was exhilarating to see how much I could make in one weekend. 

That year, sales was the only thing I really aimed for at craft fairs. I did everything I could to get those sales: discounts, a very tiring display set-up, hauling all our products in, going to as many events as possible, etc. I assessed the success of each craft fair based on sales alone (and wrote about it). 

But I was missing a huge part of the potential of craft fairs.

why I stuck to Etsy for years before selling on my own website

When I first began my Etsy in 2013, I just listed random items for fun. To my surprise, I got a couple hundred in sales that year just from purely "having fun" with no actual goals. In 2014, I spent a lot of time launching a more cohesive visual look, and it paid off; Etsy sales grew by 9.4x between the years.

Graph of our sales over 5 years

I've been working more with numbers, charts, and light analytics at work which has been really fun to learn. Through this, I got very curious and excited to track some numbers for Pickles over the years. I am so horrible with numbers and my brain doesn't remember information in that way so what I plotted was very fascinating and exciting!

  

Pickles on insta