Sales graphs by location

Since I launched state stamps last week, I got very curious to see sales data by location. Very fitting that I finished this blog post on a plane ride over to Hawaii!

This is data of total revenue (note: not # of orders) since my first Etsy sale from a good friend.
Not surprisingly, California takes 47.5% of total sales. Here are sales graphed by CA cities:

If you take out California, here is the distribution between the other states:

Top states % of total sales excluding CA:
NY 9.94%
MA 8.92%
IL 7.25%
TX 6.92%
FL 5.90%
(very excited that I've visited 4/5 of these states, and will finally go to IL later this year!) 

Also not surprisingly, US takes up 91.1% of sales, and the next largest player is UK at 2.8% ;D.

So international sales make up 9.9% of my total sales. Of that, here's the top 4 countries:
UK 31.8%
Canada 30.7%
Singapore 14.7%
Australia 9.7%


Also who cares nobody but I wanted to graph the states I've been to, shade by how many trips I've been:

Also, a phone date last week suggested that I say how the particular data I share could be useful to me at the end of each post, which is a great idea! This location data could tell me theoretically where to run ads, targeting the citites/states/countries that I already get higher revenue from, or if I was thinking about doing a craft fair at another state, I would go where I already have the most sales. 

Related Posts

2018 vs 2019 Black Friday/ Cyber Monday / "consumerism week" sales & numbers
Pulled up data to compare this year and last year's sales: 2018 sale was 5 days, 30% off everything 2019 sale was 7 ...
Read More
Our biggest sale of the year!
It's been a while on the blog, but thinking this is a good comeback to it: Sooo incredibly excited to launch our BIGG...
Read More
Limited ed FRIENDS cards & fun ways to celebrate its 25th anniversary
It’s the 25th anniversary of Friends this month! On September 22, 1994, the first ep of Friends aired and about 10 ye...
Read More
Tags: sales

Leave a comment