Sales graphs by location

Since I launched state stamps last week, I got very curious to see sales data by location. Very fitting that I finished this blog post on a plane ride over to Hawaii!

This is data of total revenue (note: not # of orders) since my first Etsy sale from a good friend.
Not surprisingly, California takes 47.5% of total sales. Here are sales graphed by CA cities:

If you take out California, here is the distribution between the other states:

Top states % of total sales excluding CA:
NY 9.94%
MA 8.92%
IL 7.25%
TX 6.92%
FL 5.90%
(very excited that I've visited 4/5 of these states, and will finally go to IL later this year!) 

Also not surprisingly, US takes up 91.1% of sales, and the next largest player is UK at 2.8% ;D.

So international sales make up 9.9% of my total sales. Of that, here's the top 4 countries:
UK 31.8%
Canada 30.7%
Singapore 14.7%
Australia 9.7%


Also who cares nobody but I wanted to graph the states I've been to, shade by how many trips I've been:

Also, a phone date last week suggested that I say how the particular data I share could be useful to me at the end of each post, which is a great idea! This location data could tell me theoretically where to run ads, targeting the citites/states/countries that I already get higher revenue from, or if I was thinking about doing a craft fair at another state, I would go where I already have the most sales. 

Related Posts

Should I start on Etsy or Shopify?
Deciding whether to start your shop on Etsy or your own website really comes down to answering one question: Are you ...
Read More
COVID-19 Fundraiser Products!
I don't have much to say about the epidemic (follow my Flipboard magazine for interesting reads about it, though! (Wh...
Read More
Introducing: Pickles Points
2.5 months (and a whole different world...) ago, I asked a question on insta-stories: "2 weeks ago, I released a new...
Read More
Tags: shop stats

Leave a comment