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My website sales are 1088% YoY (my sales from 1/1/2020-8/31/2020 were 10.88x higher than my sales from 1/1/2019-8/31/2019). I can't believe it either;...
Pulled up data to compare this year and last year's sales: 2018 sale was 5 days, 30% off everything 2019 sale...
Since I launched state stamps last week, I got very curious to see sales data by location. Very fitting that...
As I was sharing about Renegade sales last week, I got super curious about ALL the sales. Here's a graph of...
I wanted to follow my own advice from my last blog post about sales funnels and try to get even...
I went crazy in 2015 for craft fairs. I got a whiff of it and couldn't get enough— the anticipation while prepping, talking to customers and getting real-time feedback, pushing past exhaustion when I got home to unload and count the cash... It was exhilarating to see how much I could make in one weekend.
That year, sales was the only thing I really aimed for at craft fairs. I did everything I could to get those sales: discounts, a very tiring display set-up, hauling all our products in, going to as many events as possible, etc. I assessed the success of each craft fair based on sales alone (and wrote about it).
But I was missing a huge part of the potential of craft fairs.
That year, sales was the only thing I really aimed for at craft fairs. I did everything I could to get those sales: discounts, a very tiring display set-up, hauling all our products in, going to as many events as possible, etc. I assessed the success of each craft fair based on sales alone (and wrote about it).
But I was missing a huge part of the potential of craft fairs.
I've done 3 pop-ups in the last year in addition to the 5 craft fairs (I was definitely very infatuated with the idea of meeting customers and selling in-person, but the excitement has faded a little; it's pretty tiring to prep for the events while I'm working all week and then... work all weekend, haha.) Pop ups are a bit different from craft fairs; pop-ups are usually a day versus a whole weekend, you are one of if not the only small business selling product, and they’ll usually provide tables and/or displays. Way less tiring, but (usually) less revenue, as the customer base isn’t as large as craft fairs.
- Morning Lavender's Pop Up | Aug 30 | San Francisco
- West Elm Pop Up | Dec 19 | Emeryville
- Facebook HQ Pop Up | Feb 4th | Menlo Park
Morning Lavender
I was asked by Morning Lavender, a bright and fun clothing boutique, to join them in their first ever Nor-Cal pop up last fall. The ladies of Morning Lavender were all so sweet and fun to work with, and the venue called Blu Bungalow in Cow Hollow was amazing. They paired me with a roomy table draped with lace, in front of a nice brick backdrop, and I got to meet a lot of very well-dressed SF ladies all day and chat with them over sips of wine from Bottle Bracket.
West Elm
I’m very easily excitable, so imagine my reaction when I got an email from West Elm— I'm pretty sure my very loud squeal in the ramen restaurant I was eating in solicited quite a few stares ;) I sold on a holiday Saturday in December, where my forever-Pickles-assistant Jocelyn and I got to dream about our future houses while we chatted with holiday shoppers. We also met really fun dogs.
For this pop-up, I gave away gift tags which definitely drew in customers. The most flattering moments were when shoppers picked up my cards and brought them to the register, thinking they were part of the West Elm brand…!