My website sales are 1088% YoY (my sales from 1/1/2020-8/31/2020 were 10.88x higher than my sales from 1/1/2019-8/31/2019). I can't believe it either; these numbers seem unreal to me.My decision to take a break between my jobs (which was kind of scary— I had never left a job without another lined...

Pulled up data to compare this year and last year's sales: 2018 sale was 5 days, 30% off everything 2019 sale was 7 days, with a tiered discount:15% off all custom 25% off all pins, notepads, prints, totes etc35% off all cards General numbers comparing 2019 to 2018 (normalized over 7 days):  A...

As I was sharing about Renegade sales last week, I got super curious about ALL the sales. Here's a graph of all my craft fair sales, sorted by 1. Length of craft fair, 2. MM/YY in time I really loved graphing this out and it's very fascinating to look at this and reminisce through the years... ...

I wanted to follow my own advice from my last blog post about sales funnels and try to get even more top of funnel customers at Renegade last weekend.  Last year, I started to run these 2 promos at craft fairs: 1. Free card with any purchase with an IG follow 2. Subscribe to our email newsletter...

I went crazy in 2015 for craft fairs. I got a whiff of it and couldn't get enough— the anticipation while prepping, talking to customers and getting real-time feedback, pushing past exhaustion when I got home to unload and count the cash... It was exhilarating to see how much I could make in one ...