Blog

listicle

  • My resume (or, my job history)

    Every single phone call  / coffee date I've gotten to chat about Pickles has started with my career background and my windy path into (and maybe now out of) design. I'm actually going to start linking blog posts before I chat with people just so I don't have to repeat myself so much. Is that conceited of me? Oh well. 

    1. Public Health major, UC Berkeley
      I chose the major bc I thought maybe I wanted to do healthcare admin, plus I thought the angle of preventing sickness was very cool and kind of marketing-y. I should have known to switch to another major because I literally played Plants vs Zombies or experimented on Adobe Illustrator instead of paying attention like 90% of the time. 


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  • 2018: Significant 9


    1. Continued wholesaling to new brick & mortar stores— we're now in 14 states across the US! 
    2. Launched custom stamps and our first giveaway, with over 600 entries (!! still floored by that one)


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  • It's easier for me

    Side projects are very fun and A Jar of Pickles is mine! Since starting Pickles 5 years ago, I have been consistently working full time, but it's has always been extremely manageable even as Pickles grows. I am very fortunate, and I believe that it is easier for me than it might be for others.
     
             
    1. I have a job that I find creatively and intellectually challenging, so, though tired, I still come home motivated to explore my own personal projects. I really think an inspiring job stimulates pursuing side projects. I used to think that a chill job that utilizes less of your mental energy would save more for projects outside of work, but It’s a little counterintuitive in that those jobs are, yes, chill, but ultimately mind-numbing. 


    2. I was trained and continue to use the Adobe Suite (Illustrator, InDesign, Photoshop, etc) for my career which helps me with Pickles stuff for literally everything, from Instagram posts to catalog creation to product photography. There are great online services that can execute these tasks for small businesses but being able to achieve this in-house (my small “house” of 1;) saves a ton of costs & time that would be spent on the logistics of outsourcing.


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  • The evolution of a brand

    I wanted to share how I've built A Jar of Pickle's brand and "look" over the years, and my journey to get to a 50-something (hooray!) cohesive card line. It was a long and winding journey, but very worthwhile.

    When I first began selling cards I designed in college, they were random, assorted graphics I made on Illustrator that I'd pair with a font I'd like. Here were some of them below. 


    ​(My avocado drawing was recently adopted and repurposed for my new avo-cuddle valentine's card! And I'm still very proud of my Oski killing the Stanford tree card. I have it printed in my office and some of the students comment on it when they see it ;)



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shop blog

An attempt to document how much fun I have with my ever-growing side project