Pulled up data to compare this year and last year's sales: 2018 sale was 5 days, 30% off everything 2019 sale was 7 days, with a tiered discount:15% off all custom 25% off all pins, notepads, prints, totes etc35% off all cards General numbers comparing 2019 to 2018 (normalized over 7 days): A... View Post
Since I launched state stamps last week, I got very curious to see sales data by location. Very fitting that I finished this blog post on a plane ride over to Hawaii! This is data of total revenue (note: not # of orders) since my first Etsy sale from a good friend.Not surprisingly, California tak... View Post
As I was sharing about Renegade sales last week, I got super curious about ALL the sales. Here's a graph of all my craft fair sales, sorted by 1. Length of craft fair, 2. MM/YY in time I really loved graphing this out and it's very fascinating to look at this and reminisce through the years... ... View Post
I wanted to follow my own advice from my last blog post about sales funnels and try to get even more top of funnel customers at Renegade last weekend. Last year, I started to run these 2 promos at craft fairs: 1. Free card with any purchase with an IG follow 2. Subscribe to our email newsletter... View Post
I went crazy in 2015 for craft fairs. I got a whiff of it and couldn't get enough— the anticipation while prepping, talking to customers and getting real-time feedback, pushing past exhaustion when I got home to unload and count the cash... It was exhilarating to see how much I could make in one weekend.
That year, sales was the only thing I really aimed for at craft fairs. I did everything I could to get those sales: discounts, a very tiring display set-up, hauling all our products in, going to as many events as possible, etc. I assessed the success of each craft fair based on sales alone (and wrote about it).
But I was missing a huge part of the potential of craft fairs.
When I first began my Etsy in 2013, I just listed random items for fun. To my surprise, I got a couple hundred in sales that year just from purely "having fun" with no actual goals. In 2014, I spent a lot of time launching a more cohesive visual look, and it paid off; Etsy sales grew by 9.4x between the years. View Post
I've been working more with numbers, charts, and light analytics at work which has been really fun to learn. Through this, I got very curious and excited to track some numbers for Pickles over the years. I am so horrible with numbers and my brain doesn't remember information in that way so what I plotted was very fascinating and exciting!
I keep wanting to blog as I'm learning more and more about the paper industry, but I just can't find the time. I'm going to make it a goal to do short blog posts that will document what I'm currently learning and not obsess about them being superbly well-written ;)
Today I'm going to blog about my wholesale process: Getting retailers, invoicing, and shipping.
After spending months putting together a wholesale catalog, I ordered a couple hundred of them earlier this summer. They are GORGEOUS and I flip through them every so often when I need a mood boost. I am super, super proud of them.
After I printed the catalogs, I shipped them off in a neat little package, which included....
- a couple business cards
- a sample of two different cards
- a handwritten note about how I found them, what I liked about their store, and why I thought A Jar of Pickles would do well in their brick and mortar
- our catalog (of course!)