Blog

retrospective

  • Instagram stories, a ramble + some stats

    Is everyone else like me where you go back and forth about how much you want to share about your life on Instagram (if you run a small business, I'd guess yes)? I go through phases of storying on my personal account with a combo mix of these: Home life ft. Jeff When I go out and its fun w friend... View Post
  • My new way of measuring craft fair success

    I went crazy in 2015 for craft fairs. I got a whiff of it and couldn't get enough— the anticipation while prepping, talking to customers and getting real-time feedback, pushing past exhaustion when I got home to unload and count the cash... It was exhilarating to see how much I could make in one weekend. 

    That year, sales was the only thing I really aimed for at craft fairs. I did everything I could to get those sales: discounts, a very tiring display set-up, hauling all our products in, going to as many events as possible, etc. I assessed the success of each craft fair based on sales alone (and wrote about it). 

    But I was missing a huge part of the potential of craft fairs.

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  • why I stuck to Etsy for years before selling on my own website

    When I first began my Etsy in 2013, I just listed random items for fun. To my surprise, I got a couple hundred in sales that year just from purely "having fun" with no actual goals. In 2014, I spent a lot of time launching a more cohesive visual look, and it paid off; Etsy sales grew by 9.4x between the years. View Post
  • Graph of our sales over 5 years

    I've been working more with numbers, charts, and light analytics at work which has been really fun to learn. Through this, I got very curious and excited to track some numbers for Pickles over the years. I am so horrible with numbers and my brain doesn't remember information in that way so what I plotted was very fascinating and exciting!

      

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  • 2018: Significant 9


    1. Continued wholesaling to new brick & mortar stores— we're now in 14 states across the US! 
    2. Launched custom stamps and our first giveaway, with over 600 entries (!! still floored by that one)
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my small business

An attempt to document how much fun I have with my ever-growing side project