Is everyone else like me where you go back and forth about how much you want to share about your life on Instagram (if you run a small business, I'd guess yes)? I go through phases of storying on my personal account with a combo mix of these: Home life ft. Jeff When I go out and its fun w friend... View Post
I went crazy in 2015 for craft fairs. I got a whiff of it and couldn't get enough— the anticipation while prepping, talking to customers and getting real-time feedback, pushing past exhaustion when I got home to unload and count the cash... It was exhilarating to see how much I could make in one weekend.
That year, sales was the only thing I really aimed for at craft fairs. I did everything I could to get those sales: discounts, a very tiring display set-up, hauling all our products in, going to as many events as possible, etc. I assessed the success of each craft fair based on sales alone (and wrote about it).
But I was missing a huge part of the potential of craft fairs.
When I first began my Etsy in 2013, I just listed random items for fun. To my surprise, I got a couple hundred in sales that year just from purely "having fun" with no actual goals. In 2014, I spent a lot of time launching a more cohesive visual look, and it paid off; Etsy sales grew by 9.4x between the years. View Post
I've been working more with numbers, charts, and light analytics at work which has been really fun to learn. Through this, I got very curious and excited to track some numbers for Pickles over the years. I am so horrible with numbers and my brain doesn't remember information in that way so what I plotted was very fascinating and exciting!